Introducing: Middling Content

a broader approach to the space in between

Substack Subscribers,

I’ve been thinking about ways to reinvent this newsletter over the past few months, and as we close out the week of the Equinox (the “Weekquinox”?) it feels an appropriate occasion to usher in a new beginning of sorts.

So hear ye hear ye: I’ll now be writing under the banner of “Middling Content”, where I’ll be providing takes on how people and peoples can get more out of media.  While I still think there were legs to the “Around The World In 80 Plays” concept, the frame was a bit narrow and I’m confident more of my ideas will suit the new format -- enabling me to publish more regularly.  

“Middling Content” is a triple-entendre that frames the subject, goal and standard of this publication -- which I’m briefly outlining below!